02 February 2011

where is WUPHF when you need it?

In case you have been hiding under a rock for the past decade, there has been a precipitous growth of a peculiar computer network called "the Internet."  The Internet has been providing an outlet for all sorts of people to reach out and (digitally) touch someone (or themselves in the majority of cases).  From this new found access portal--to people and into their minds--arose social media: the next generation of connecting people to information.  Subsequent innovations have brought advances in the accessibility, viability, and marketability of social media to the point we are at today which I consider, "information overload." 


I am personally quickly overwhelmed by the means with which to connect, and I feel that there are vast pieces of information that I am missing out on by not being connected (in one way or another).  This is a byproduct of the speed and efficiency that all of this information is received and disseminated.  By reading a friend's Facebook profile where they heard about something on Twitter which was linked to them by a blog that they subscribed to...well I feel as though I am completely out of touch with the most current of event (even though said current event may be a monkey peeing on a tiger caught on some one's cell phone at the zoo). 

To illustrate this point, I have done a little collage compilation of all of the bookmarking and sharing sites that are available when you land on that news story or interesting article.  It begins with a very innocuous icon hovering next to the most popular networking sites (Twitter, Facebook, MySpace, YouTube, etc.).  It simply states:


(it's caring)

Oh how naive I was to think that this simple button could more easily help me to share this juicy piece of information that I know my friends and family would equally enjoy.  So upon clicking the + sign to expand my options, I am confronted with this list:


o.m.g.

This list is beyond excessive.  Each of these websites and icons was intentionally designed to catch your attention and identify themselves as different from their competitors.  Which one stands out most to you? 

So maybe Ryan Howard's idea of WUPHF need not be so tongue-in-cheek after all.  If he can truly aggregate all of the above myriad information into a sole source; filter the extraneous from the exemplary; champion to important as opposed to the impotent; well then he may have an idea worth investing everyone's money.