14 August 2010

DMC...run!

Have you heard the word?  The Destination Medical Community (DMC) is an initiative of Mayo Clinic to bolster Rochester's world class health care environment and state-of-the-art community services.  However, the name feels like a Disney-esque theatrical sound stage where Doctors pop out of manholes singing, "top of the mornin' lassy, mind tellin' me what ails ya?"

Because the Downtown Master Plan is almost finished, it is important that we think seriously about how the DMC can be incorporated (why bother asking if this is even a good idea at this point).  So I have taken the liberty of offering a design for new lamp posts that can become a standard detail for all new streets and boulevards that may come under construction.  I feel it evokes the sense of excitement, medicine, and whimsy that is required to make the DMC a success. Cue music!!


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